Dubai (Express Daily) Uber is purchasing the biggest ride-hailing app in the Middle East.

It’s paying $3.1 billion for Careem in a mixture of cash and convertible notes, the companies told in a briefing Tuesday.

Careem, a Middle Eastern Company, was started in 2012 and is the largest in the regional market leader with 30 million users across 90 cities in the Middle East, North Africa including Pakistan. It was valued at more than $2 billion in a funding round in October.

Careem will work under its own brand as a subsidiary of Uber and continue to be led by CEO Mudassir Sheikha.

In an email to Uber staff members seen by Express Daily, CEO Dara Khosrowshahi said keeping the Careem brand and operations “has the advantage of letting us build new products and try new ideas across not one, but two, powerful brands.”

Uber is offering up for an initial public offering that’s expected to take place later this year. It’s reportedly seeking a valuation of as much as $120 billion. Combining with Careem will give Uber dominance over the Middle East region and could help the US company trim its losses.

Uber has a mixed track record in international markets. Since 2016, it has retreated from China, Russia and eight Southeast Asian countries. But it has been playing up its global ambitions as it prepares to go public.

Uber CFO Nelson Chai said in November that the company had invested in “high-potential markets in India and the Middle East where we continue to solidify our leadership position.”

In India, Uber competes with homegrown startup Ola, which operates in more Indian cities than its US rival.

Careem has used home field advantage and local knowledge to make life difficult for Uber since the American company entered the Middle East market in 2013.

Careem’s biggest investors include Rakuten (RKUNF), Didi Chuxing, Daimler (DDAIF) and the Saudi government, which has also poured billions into Uber.

The deal represents the biggest tech deal in the Middle East and second takeover of a Dubai unicorn after Amazon (AMZN) bought e-commerce startup Souq in 2017. The United Arab Emirates is pushing to become a regional tech hub but is yet to produce a third unicorn after Souq and Careem.

High license costs and a lack of funding have often deterred entrepreneurs. Abu Dhabi is trying change that and this week launched a new tech hub with incentives such as free housing and health care.

The acquisition of Careem is pending regulatory approval and is expected to conclude in the first quarter of 2020.